Piccadilly Lights
Strategy / Advertising Guidelines
The iconic signage in Piccadilly Circus occupies a unique
place in London’s history, culture and heritage. Land Securitie’s
brief was to create advertising guidelines to consolidate their approach
to digital invention in the public realm. In collaboration with
Land Securities, Ocean PLC and Sedley Place.
After a series of workshops, we established the core values
and created a model in which to base the vision. The document serves as a guide to show:
• how brands will be a collaborative, flexible patchwork.
• the trends in the public realm that influence the 'global citizen'.
• a snapshot of digital experiments that use the sensorial to imagine and inspire
