BAA T2 Retail Vision

Animation

BAA required a way of presenting their retail vision to brand representatives at their T2 launch on London's South Bank. Influenced by Marian Salzmann’s quote that ‘we are living in an era of the surprising, spontaneous unplanned and the serendipitous’ a filmic animation that had an explorative tone was proposed.

Animations were superimposed onto folded graphics and real surfaces to create a kind of living notice board. Completing the project within a month of receiving the brief made the process, intensely focused.

In collaboration at Portland with Fifth Storey.

 

Environment