Brand strategy / Identity / Website
Event is a leading exhibition and museum design consultancy based in London. My role as Creative Director of Graphics was to re brand all assets, including identity and website. After a series of workshops, we established Event’s unique differentiation and goal which was to establish Event as the international design company of choice in its field.
The word marque was redrawn and the Event yellow was sharpened to work with values of grey, black and white. Guardian Egyptian fonts were selected for headline news and Neue Haas Grotesk for the main body copy.
Portrait illustrations of clients were created to support testimonials and location maps were also illustrated. A photographic shoot of the working studio, harvested drawings, models and people in conversation and used on the website.
In collaboration at Event.
Branding & Identity