Hyderabad Airport, Nuance

Bid submission / In store communication

Travel retail operator Nuance required a design strategy to support their bids at Hyderabad, Bangalore and Mumbai Airports. Following a series of workshops to establish the key characteristics, a narrative for each of the environments was devised and expressed. The success of the approach, established in 2006, became a standard practice for all bids thereafter.

In Hyderabad Airport we created a Mandala, expressing the core values of energy, spirit and vitality: Lifes Connections. Iconography arranged in concentric rings represented science, genetics, music and dance combined with retail merchandise.

Both 'Expression Of Interest' and 'Request For Proposal' submissions embodied the narrative of Hyderabad's Mandala and demonstrated its application across the airport and its environments.

In collaboration at Portland with Nuance.