The Mall of Arabia in Dubai, owned by the Galadari Brothers, is 500,000 sqm and has 1500 retailers. Comprised of 7 districts, the brief was to define each one. For each district we proposed a distinctive theatrical ‘pause point’ to enhance the customer experience.

In collaboration at Portland.


Design strategy collages explore district narratives

The Global Heart district is composed of 7 multimedia 'petals' that stem from the basement car parks. It is located at the centre of the scheme, an expo by day and a performance space by night.