Mumbai Airport, Nuance
Travel retail operator Nuance required a design strategy to support their bids at Hyderabad, Bangalore and Mumbai Airports. Following a series of workshops to establish the key characteristics, a narrative for each of the environments was devised and expressed. The success of the approach, established in 2006, became a standard practice for all bids thereafter.
The narrative, Living the Dream, was an expression of Mumbai’s Bollywood film industry brought in to work with the peacock feather so influential to the airport architecture.
The document's dividers, composed of coloured acrylic sheets and screened graphics, signify the naturally occuring technicolor and optical interference found in the barbules of the peacock feather that creates its colourful plumage.
Both 'Expression Of Interest' and 'Request For Proposal' submissions embodied the concept of Living the Dream and demonstrated its application across the airport and its environments.
In collaboration at Portland with Nuance.