The NEC required wayfinding and signage guidelines. We defined the core values and created a visual language that was scaled to respond to fast turnaround of events and the sheer magnitude of the spaces.
The colours Pantone 485 Red and Pantone 144 orange were designated as primary signifiers for gates, portals and facilities.
Large areas of flat bold colours, in conjunction with fonts Avenir Black and Heavy, were used to identify, direct and inform. Special features such as a 2m high 'trail walker', located on pedestrian routes, acted as directional signage.
In collaboration at Portland with the NEC.