Piccadilly Lights

Advertising guidelines

Piccadilly Lights, the iconic signage in Piccadilly Circus occupies a unique place in London’s history, culture and heritage. Land Securitie’s brief was to design and write advertising guidelines that would consolidate their approach to technological advancements and digital invention in the public realm.

After a series of workshops, we established the core values and created a model in which to base the vision.
The document serves as a guide to show:
•  how brands will be a collaborative, flexible patchwork.
•  the trends in the public realm that influence the perceptions of the 'global citizen'.
•  a snapshot in today’s digital experiments that use the sensorial – to imagine and inspire

In collaboration with Land Securities, Ocean PLC and Sedley Palce