TBK
Identity / Assets
The TBK ( Two Beat Kick ) identity is influenced by
the the playful nature of founder James Ewart.
James is a Total Immersion and STA certified open water swim coach. The marque feels hand made and suggests no one
size fits all. The collage like characters evoke a
relaxed, swimming style which was inspired by a
Curlywurly chocolate bar.
Colours were drawn from the Swedish flag ( a country James holds dear to his heart ). The base colour bright yellow
and blue identity was assigned for the open water
( best for visibility ) and the reverse used for the pool.
