Lara’s work lives somewhere between a graphic language and physical space. As Creative Director of LF.Studio she has over 20 years working across brand, environment and experience design.

She trained at Central Saint Martins in graphic design and later completed an MA in Scenography at the Royal Central School of Speech and Drama.

Lara has led identity and environmental projects for IKEA, Diageo, BAA and Fairmont, written wayfinding guidelines for Piccadilly Lights and Saadiyat Island, and developed graphic narratives for buildings by Zaha Hadid and Norman Foster. Recent projects include identities for Fairmont Hotel, Babycow Productions, & signage for Riverstone Living, Jersey Zoo & The BBC Earth Experience.