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Bid Submission / Retail Narrative
Travel retail operator Nuance required a design strategy to support 
their bids at Hyderabad, Bangalore and Mumbai Airports. 
Following a series of workshops to establish the key characteristics, 
a narrative for each of the environments was devised and expressed. The success of the approach, established in 2006, became a 
standard practice for all bids thereafter. In collaboration at 
Portland with Nuance.
 
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
      As Bangalore is known as India's Garden City. The narrative defined 
by the Rangoli technique was a good fit. After experimenting 
with geometric flower arrangements in relation to the airports 
column grid we established a unique Rangoli symbol for the retail 
and public areas.
 
        
        
      
    
     
        
        
      
    
     
        
        
      
    
    