Umbra Fairmont Hotel

Brand Strategy / Naming / Identity / Guidelines / Assets


Identity for Fairmount Hotels’ poolside dining offer in La Hacienda, Spain. Umbra means shade — a typeface inspired by an eclipse was crafted to represent the shady natural ambience you feel by the pool. Applied across all touchpoints including signage, menus and uniforms.

Brand Identity

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EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_UMBRA Primary identity.png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_UMBRA Colour Palette.png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_UMBRA Mobile site-icons.png
fairmount__UMBRA Signage.png
fairmount__UMBRA Coasters Matches.png
fairmount__UMBRA Stamp Matches.png
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EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_UMBRA Dos and Don'ts.png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_UMBRA FILES .png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_UMBRA Landing page.png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_UMBRA Lifestyle photography.png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_UMBRA Menu.png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_UMBRA Clear and minimum size.png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_EL FARO Typography.png