Vista Fairmont Hotel

Brand Strategy / Naming / Identity / Guidelines / Assets

Identity for Fairmount Hotels’ lounge and terrace dining experience in
La Hacienda, Spain. The upturned V creates a balanced symmetry that reflects both the name and the setting. Applied across all touchpoints including signage, menus and uniforms.

Brand Identity

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EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_VISTA Primary identity.png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_VISTA Colour usage.png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_VISTA Lifestyle photography .png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_VISTA Mobile site-icons .png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_VISTA Colour Palette .png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_VISTA Secondary identity.png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_VISTA Dos and Don'ts .png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_VISTA FILE.png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_VISTA Landing page .png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_VISTA Signage.png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_VISTA Typography .png
EL FARO_UMBRA_VISTA_DALMAR Guidelines070125_VISTA Secondary identity.png