TDalmar Fairmont Hotel

Brand Strategy / Naming / Identity / Guidelines / Assets

Identity for Fairmount Hotels’ signature dining experience in La Hacienda, Spain. Dalmar means ‘of the sea’ — the letterforms are light and sail-like, with the crossbars of the A’s sitting on the horizon line to suggest balance and movement.

The identity within the round represents reduction, culinary precision and the perfect table setting. Applied across all touchpoints including signage, menus and uniforms.