Grove & Co
Brand Strategy / Naming / Identity / Guidelines / Assets
Grove & Co design quality fit-outs for multi-unit residences. The rebrand, reasserts its distinctiveness in the interior design and the home sector. The work included collaborating with Sara and her team in how best to realise the new identity and guidelines which was applied across all touchpoints including signage and website.
The Grove & Co identity features soft rounded geometric characters with consistent stroke widths and counters. A standout element is the uppercase ‘G,’ which has been adjusted to also form the lowercase ‘e’.
'Lara has a unique and thoughtful approach to storytelling and brand building alongside being a real pleasure to work with'
Sara Cosgrove
Managing & Creative Director
