Grove & Co
Brand Strategy / Naming / Identity / Guidelines / Assets
Grove & Co, designs quality fit-outs for hospitality, new homes and multi-unit residences. Grove & Co is owned by Sara Cosgrove.
Work included collaborating with Sara and her team in how best to realise new brand identity and guidelines.
The Grove and Co identity features soft rounded
geometric characters with consistent stroke widths
and counters.
A standout element is the uppercase ‘G,’ which has been
rotated 180, reflected 90 and the finial established to
best represent the ‘e’ in lower case.
The diacritic mark, attention to kerning and
character refinement gives a balanced composition.
