Jersey Zoo
Strategy / Signage / Guidelines
Founded by Gerald Durrell in 1959, Jersey Zoo welcomes over 200,000 visitors a year.
We developed the full environmental design strategy: wayfinding architecture, sign family, design language and guidelines. Rooted in the zoo’s own landscape —
its habitats, species and spirit of openness
Delivered as a guidelines with a bespoke asset library: illustrated animals, habitats, buildings, trees and facility pictograms. We also developed and detailed the visitor map — extending the same visual language across every touchpoint.
